Majority of the Indian finfluencers who’re sharing their knowledge on IG, YT or LinkedIn have very minimal finance exposure. Few of them belongs to engineering background still they’re able to share their experience well.
It is your duty to follow the right ones for your financial education. Here's a breakdown of criteria to consider when choosing who to follow and who to avoid:
Registered Professionals: Look for finfluencers who are SEBI registered advisors, Certified Financial Planners (CFPs), or other qualified financial professionals. These individuals have the necessary training and minimum of 5-6 years of expertise in any finance domain.
Transparency and Disclosures: Follow finfluencers who are transparent about their qualifications, experience, and any potential conflicts of interest. They should disclose if they are sponsored by a particular financial institution or product.
Focus on Education, Not Hype: Choose finfluencers who focus on providing financial education and building long-term wealth strategies. Avoid those whose main intention is to sell you random subscription or who’re affiliated with non-genuine sources.
Content Quality and Accuracy: Follow finfluencers who share well-researched, accurate information based on facts and data. Be wary of those who make sensational claims or lack evidence to support their statements.
Avoid These Finfluencers:
Focus on Lifestyle over Substance: Be wary of finfluencers who flaunt a luxurious lifestyle without explaining how to achieve it through sound financial planning.
Unsubstantiated Claims or Predictions: Avoid those who make outlandish claims about future market performance or guaranteed returns. Stock markets are inherently unpredictable.
High-Pressure Sales Tactics: Don't follow finfluencers who pressure you to buy specific financial products or services.
Conclusion:
Diversify Your Sources: Don't rely solely on finfluencers for your financial education. Read articles from reputable financial websites check this recent article we published about financial resource:
Your own research is always reliable, never trust anyone blindly just because he/she has millions of followers.
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