Understanding Inflation and Its Impact on Purchasing Power

Sun Nov 9, 2025

Understanding Inflation and Its Impact on Purchasing Power

Inflation is one of the most important economic concepts that affects every individual.
It refers to the continuous rise in the prices of goods and services over time, reducing the purchasing power of money.
Even small changes in inflation can have significant long-term effects on savings, investments, and standard of living.


What Is Inflation?

Inflation means that over time, the same amount of money buys fewer goods and services.
For instance, if an item costs ₹100 today and inflation is 6%, it will cost ₹106 next year.
This steady rise in prices erodes the real value of money and impacts how much you can save or spend.


Causes of Inflation

1. Demand-Pull Inflation: When demand for goods and services exceeds supply, prices rise.

2. Cost-Push Inflation: When production costs increase (like raw materials or wages), prices of end products go up.

3. Imported Inflation: Global price increases or currency depreciation can make imported goods costlier.

4. Monetary Expansion: When too much money is in circulation, its value decreases, pushing prices up.


Impact of Inflation on Everyday Life

- Inflation affects everything — from grocery bills to long-term investments.
- Over time, it erodes the real value of savings and fixed-income returns.
- For example, if inflation is 6% and your bank deposit earns 5%, your real return is actually negative (-1%).
This means you lose purchasing power even while earning interest.


How Inflation Impacts Investors
- Investors must consider inflation while planning portfolios.
- Debt instruments like fixed deposits or bonds may not always keep pace with inflation.
- Equities and real assets like gold or real estate tend to perform better in inflationary environments as their values often rise with prices.


Ways to Beat Inflation

1. Invest in Equities: Stocks have historically delivered higher inflation-adjusted returns.

2. Diversify Investments: Include gold, real estate, and inflation-protected bonds.

3. Review Fixed-Income Assets: Choose instruments offering higher real returns.

4. Reinvest Returns: Compounding helps offset inflationary effects over time.


Conclusion
Inflation is inevitable, but with smart planning and the right investment mix, you can protect your wealth.
The key is to ensure your portfolio’s growth rate consistently outpaces inflation so your purchasing power remains intact.

✅ Key takeaway: Inflation reduces the purchasing power of money; plan investments to beat it.

Prof. Sheetal Kunder

SEBI® Research Analyst. Registration No. INH000013800 M.Com, M.Phil, B.Ed, PGDFM, Teaching Diploma (in Accounting & Finance) from Cambridge International Examination, UK. Various NISM Certification Holders. Ex-BSE Institute Faculty. 18 years of extensive experience in Accounting & Finance. Faculty Development Programs and Management Development Programs at the PAN India level to create awareness about the emerging trends in the Indian Capital Market and counsel hundreds of students in career choices in the finance area