In today's article, we'll cover the 3 most popular food and beverage brands. As F&B has high demand in summer, we get a brief idea plus, will take an overview of unbranded products that are still working in rural areas.
Paper Boat is in a difficult situation proceeding with different funding rounds and faced a loss of ₹53 CR (comparatively less than the previous fiscal). Consumers prefer PaperBoat because of its unique juices variety giving the taste of authentic Indian fruits (users remember their childhood days while drinking these juices)
Expansion to dry fruits, chikkis, and combo packages are being introduced to find the breakthrough. However, the brand can focus more on:
a) More variety of juices with a mixture of regional flavors
b) Ready-to-eat juice powders (that contain sabja, fruit mixture, zero artificial colors, etc.)
c) Can experiment with the same flavors in milkshakes sections which Amul hasn't tried yet
Already Nutritious and Maganlal Chikki's are competing with all the local dryfruit players. So focusing on the core specialty will have profitable growth
Britannia released ₹15CR dividend in FY22 (much less as compared to the last fiscal). Continuous new biscuit flavours with controlled sugar levels are the focus of Britannia. Though Britannia has dairy and sweets, Amul is the dominant factor here with the usage of pure ghee rather than vegetable oil.
A strong distribution network and being available in each retail shop is the main focus of the team. Britannia needs to leverage social media to the fullest to decrease the ad spent and promote with contests, blogs, and health-related videos.
Dabur is facing extreme competition in the hair oil, hair care, skin care and baby care sectors through emerging Indian startups like Mamaearth and Sugar Cosmetics.
Dabur is still enjoying the title of being India's Largest Ayurvedic co., and its core products (Dabur Meswak, Red Paste, Chyawanprash, Amla juice, Hajmola and Real juice) are having a rise in demand
Why do unbranded products still work in rural areas?
Though few rural consumers are loyal to the big brands but large consumers still compare the price & availability. For rural people, biscuits, cakes, juices, etc. are special in their houses and for them even it unbranded, it works for them.
Unbranded products too need a chance to come up with their USP and compete against large brands, by following a few safety checks and consistent brand packaging the same unbranded products can be listed on NSE/BSE.
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